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Dynamic e-mail marketing material showing different products to various subscribersPredictive suggestions recommending products before customers searchAutomated campaigns triggered by particular behavioral signalsReal-time spending plan allotment to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, outshining common project norms.
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