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Dynamic email marketing content showing various products to different subscribersPredictive recommendations suggesting items before clients searchAutomated projects triggered by particular behavioral signalsReal-time budget allowance to the best-performing creative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outperforming common campaign standards.
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